The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine

Media Industry

AppleTV+ original drama The Morning Show rolled out its first three episodes with the streaming service last Friday November 1, 2019.

#TheMorningShowis under a two-season order at AppleTV+.

rottentomatoes: 63%

metacritic: 60

imdb: 8.2

golden globes: 3 nominations

SAG awards: 3 nominations

Alex Levy, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Jennifer AnistonAlex Levy

Alex Levy and her major cable network UBA get hit with a sexual misconduct scandal outside of New York City, New York.

Alex Levy, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Jennifer Aniston

Best Performance by an Actress In A Television Series – Drama

1 nomination: 2020

Outstanding Performance by a Female Actor in a Drama Series

1 nomination: 2020

“Mm-mmm.  Shit.  Oh, my God.  Who died?” — Alex Levy

“How multiple?  Who?  When?  How?  You knew about this, and you didn’t tell me?  What am I?  some fucking Pa from Idaho who doesn’t need to know what’s going on?  Oh, fuck you, Chip.  Fuck you.  Don’t drag America into this.  They’ve got enough shit to deal with.  This affects me, okay?  My on-air partner, my TV husband… is a sexual predator now?  What part of you thought that I should not have been involved in this conversation?  You think chemistry just comes in a bottle, and we go out and we buy another one at Whole Foods?  My ass.  You know that.  What?  Fabulous.  Put ’em through.  I got it.  Hi, it’s Alex.  Okay, thank you, Fred and Cory.  But I can’t really think about that right now because I’ve got to focus on what we’re putting on the show in less than two hours.  Fuck you.  I guess that’s why they’ve been dragging their feet on closing my renegotiations.  Yeah.  Hey, guys.  So listen, my gut instinct is to bring the news to America myself honestly.  Addressing the truth is the only way to protect our integrity.  So, we will talk to them as members of our family.  So we will grieve with the.. We will go through this together.  Shut up.  And if we use this right, this is our chance to get our audience back.  Pull the family together.  And we’ll get a surge in our ratings for a few days.  And– I was gonna say that.  May sweeps are imminent, let’s not forget.  And yes.  We can discuss who we’re gonna be putting in Mitch’s chair… today.  But I am addressing America up top on my own.  I don’t want anyone sitting in Mitch’s chair.  Not during this.  That’s mine.” — Alex Levy

“I can’t feel anything.  I’m ready.  I gave my copy.  I know what I’m saying.  Yeah.  Okay.  There.  Thanks.  Good morning.  I’m bringing you some sad and upsetting news.  Mitch Kessler, my cohost and partner of 15 years, was fired today for sexual misconduct.  First and foremost, I want to offer our sympathy and support to the women.  We are devastated that this happened on our watch, and our hearts are with you.  And to you at home, I understand how you must be feeling because I hand the whole team here at The Morning Show are feeling the same way.  Shock, disappointment, disbelief.  And while I don’t know the details of the allegations, I understand that they were serious and that keeping Mitch on was not an option.  we know he was part of our family, of your families.  We will all miss that person.  But there are consequences in life.  As a woman, I can say there often aren’t enough of them.  And while I will miss the Mitch I thought I knew with all of my heart… I am proud to work on a network and live in a country that upholds consequences.  So, please have patience with us as we find our footing in the next few days.  We will bring you the news, as always.  We will share any information we have with you.  You are part of this family.  And we will get through this together.  We’ll be right back.  No, I don’t need it.  I’m good.” — Alex Levy

“As you said, Dr. Marino, this affects so many of us.  What would you say… who is it?  You think?  We better have our shit together when the network jerk offs get here today.  And I don’t want that new guy from the entertainment division making the call about who sits in that chair next to me.  Because I have to carry their ass!  The guy’s a fucking moron.  They should have never made him head of the news division.  And I wanna know every idea of who they’re going after for that chair.  We’re precarious enough in the ratings.  Well, you better, ’cause this is all your fault.  You are the EP.  The show is slipping on your watch.  And now that shit.  Well, you’re supposed to.  That’s your job.”

“Oh, God.  I’m so– excuse me.  Excuse me.  All I said was that I will miss the person that I sat side by side with.  That’s just the truth.  I expressed sympathy for the women, abhorrence for the predatory behavior.  I am a journalist.  You don’t have to spoon-feed me this shit.  Yes, I know that.  I know, I know.  I know that, okay.  Okay.  This is the worst thing ever.  Please excuse me.  Hi.  I’m so happy to see this face.  Oh, my God.  What an awesome surprise.  Hi, honey.  Oh, you didn’t have to leave school to come and see me.  Oh, that’s okay.  I know.  I know.  It’s awful… …and I’m so sorry.  Oh, God.  Honey, can’t you skip the play and just stay home with me and we can cuddle and we can make snacks and watch The British Cooking Show?  Oh, just… anything to make me feel happy.  Hey.  Oh, hi.  I know.  I’m sorry.  It’s just the worst day of my entire life.  So exhausted, and I still have these people in there.  No.  You guys go.  I mean, I’m here all night, and then I have to go to bed, get up at 3:30 again and again.  It’s good.  Go, live your lives.  Looks good, you know?  I will.  Yes.  Yes.  I love you so much.  Good night.  Have fun.  Yeah.  No, I can’t.  Go, Jase.” — Alex Levy

“Come on.  Can you please bring the car around?  I’m gonna go in early.  Guys, please, stop it.  Give me a second, please, guys.  I just wanna watch this.  Yeah.  There is now way that she did not know she was being filmed.  Is it?  Yeah.  Well, people ar eidiots.  Am I right?  That’s all we’ve been proving lately.  What is that supposed to mean?  What?  Do I look tired?  Do I look tired?  Can I have my celery juice, please?  God, it pisses me off.  I didn’t buy a word of it.  Not one word of it.” — Alex Levy

“Hi.  What about?  I’m fine.  Over here?  An unusual thing happened yesterday at a coal mine protest in Hanover, West Virginia, when a local reporter’s camera operator was knocked over by an unruly protestor.  Let’s watch.  I am here with Bradley Jackson from SENN in Virginia.  Hello, Bradley Jackson.  Welcome.  You seem a lot more relaxed today.  Well, so, what did happen that day?  Why exactly were you so exhausted?  So true.  So true.  As reporters, we are trained to never let our personal emotions enter the story.  What happened yesterday that made you cross that line?  You know a peculiar amount about coal.  Yes, well, America has clearly connected to that message.  Why do you think that is?  I know that you work at a conservative news outlet.  What side of that argument do you personally fall on?  What does that mean?  But in leadership, decisions have to be made.  You can’t just have empathy for everybody and do nothing.  Well, say you’re president.  What do you do?  Open or close the coal mine?  So you’re a die-hard reporter.  What would you say tot he idea that it’s a reporter’s sacred creed to never let the story be about them?  And yet this has become about you.  Well, there could be some cynical people who might think that that was completely set up.  You’re here.  Yes.  Well, the truth is what we are all striving for.  Thank you, Bradley Jackson, for being with us today.  Of course.  We will be right back with a surprise secret about vitamin D.  And we’re out.  You’re good.  Good luck Ham Hock, Virginia.” — Alex Levy

“Oh, fuck off, Mitch.  It’s me.  I can’t be seen by anbody, so I had my car drop me in the woods behind your house.  No.  I came to tell you that I am so mad at you, and I will never, ever get over it.  You left me.  Alone on the fucking Morning Show.  You left me alone.  Because you had to fuck around on Paige because you didn’t want to tarnish your little image and just get a divorce.  Are you kidding me?  You’re so stupid.  You think I’m mad at you because– you really think that that’s what I’m mad about?  You idiot.  I’m mad at you because you’re selfish.  You’re a self-indulgent asshole.  And your philandering has fucked me.  And I’m gonna lose everything, Mitch.  There’s no guarantees.  Zero.  Our star was built on chemistry, and you just blew it up.  And why?  Why did you do that?  There had to have been a million and one women out there who gladly would’ve sucked your dick who didn’t work on The Morning Show.  Oh, please.  Mitch, you’re such a fucking moron.  You’re fucking ego.  Oh, my God, Mitch.  That fucking ego of yours.  You really think that because of the two times you got on top of me meant that much to me that that’s what I’m pissed about?  You’re so stupid.  God.  You stole my life with this.  You left me in the woods with a… pack of wolves.  I live a really strange existence, Mitch, and it’s isolated as shit.  I gave up everything for this show.  Any chance of having a normal life.  And you just put me in the position of losing it.  Everything.  Of having nothing.  Of having no one.  You’re my partner.  Fifteen years my partner.  And my only real companion, who knew my life in such vivid detail.  Because you’re… it’s your life too.  We lived a life that we’re never gonna get back.  And you’re not my husband, and you’re not my lover, and you’re not my family, and now you can’t be my friend.  Because what you did was wrong!  Please don’t say that.  It’s so ignorant.  What happened to your TV?  I’m sorry you’re such an asshole.  I wouldn’t use those two words together if I were you.  I have to go.  I have to leave.  I have to go.  I have to go.  No.  This is so never gonna blow over.  What?  I don’t believe you.  You’re just trying to fuck with my head because you’re destroyed and you want me destroyed.  I don’t believe you!  Great!  Have fun with that!” — Alex Levy

“Listen, don’t– honey, baby.  Honey, listen to me.  Sometimes women can’t ask for control.  So, they have to take it, okay?  I want you to remember that.  Okay, baby?” — Alex Levy

“Yeah.  All jobs are fucked up.  You do things you don’t necessarily choose to do in exchange for relevance and money, and you cannot let it kill you.” — Alex Levy

Bradley Jackson, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Reese WitherspoonBradley Jackson

Best Performance by an Actress In A Television Series – Drama

1 nomination: 2019

“Oh, my God.  Jesus, would you turn this off?  He’s been singing about the same fucking plane crash the past 50 years.  Everybody’s still dead.  Time to move on.  Am I right, Joe?  Hey, watch the bumps.  I’m doing my eyeliner.  And, Alan, what is this anyway?  What is this bullshit?  This stupid idea that we’re gonna convince the world’s coal-fired power plants to invest in carbon capture without linkage.  Yes, I know.  Here, Joe.  Have my french fries.  They’re cold, but don’t complain.  By the way, okay, so we’re gonna talk about how the town’s divided.  But we’re also gonna slip in how safe carbon capture is.  What?  You put it in the copy.  The truth is the truth, whether you’re writing for The Bumfuck Gazette or The New York Times.  That was an award-worthy shoehorning of the word ‘Harvard’ into the conversation. I swear, Joe.  Everybody who’s ever been to Harvard can make an entire conversation out of the word ‘Harvard,’ like, ‘Harvard, Harvard, Harvard?’  Wait, what?  One less idiot to peddle soft news to the masses.” — Bradley Jackson

“What?  What?  Blow me, Alan.  Just because I push back?  Well, there’s a lot of sloppy work done around here, mainly by you.  Sarah?  The world’s only conservative lesbian who weirdly looks like Mary Hart and has also been at the channel three years less than me.  Gotcha.  I am fucking agreeable!” — Bradley Jackson

“I gotta take this.  I got something going on at home.  Mom, hold on.  Hold on, mom.  I’m doing my job at a protest right now.  What’s going on?  I’m at a coal mine.  No, I’m safe.  Is Hal okay?  Mom, speak up.  I can’t hear you.  You did not.  I’ll talk to you later.  Joe!  Jesus.  Fuck.  Joe.  Hey.  Okay.  God.  Yeah.  Sorry about that.  All right.  I got it.  I’m gonna need a wide shot, okay?  Hey!  You okay, Joe?  Hey.  What are you doing?  What?  What did you fucking call me?  Oh, yeah?  I’m fake news?  What’s the real news then?  You tell me five facts about coal, and I’ll let you go.  You knocked down my cameraman.  Otherwise I’m gonna have you arrested for assault.  I bet you don’t know jack shit about coal.  You’re just out here trying to raise some hell.  Go!  Tell me!  Wrong!  What else?  Yeah, so does death, okay?  You think that’s a good idea?  If it’s so positive, why do you think all these people are out here protesting?  Do you think it’s dangerous?  Do you even know what’s in coal ash?  Arsenic, copper, lead, mercury, uranium.  That is some toxic shit.  And what about jobs?  How many jobs have been lost in the last ten years?  Huh?  Thousands!  Thousands of fucking families knocked on their asses.  And it’s just a big wheel that goes around.  Liberals add sanctions.  Conservatives remove those sanctions.  And they just keep fighting ’cause all they wanna do is hear themselves talk.  And they all want to be right.  And they all wanna win.  And that’s all they fucking care about.  And there’s a human cost!  And it’s exhausting!  I’m exhausted!  Get off me.  Don’t knock over old men.  I’m ready.  I’m ready.  Okay, are y’all ready?  In three, two, one.  Hi.  I’m Bradley Jackson at Lachlan Coal Mine, reporting to you today.  This coal mine is reopening after closing four years ago due to declining coal demands and rising regulatory threats, costing this area thousands of jobs.” — Bradley Jackson

“What a load.  Shit.  Why the hell am I hearing that you hired Sarah Oppenheimer for another job on America On Point?  Climb off me, Jones.  How was I supposed to know people were filming?  I was talking to him about the truth.  You remember the truth?  Journalism?  We’re newspeople, Jones.  Listen to yourself.  I know you did.  I don’t wanna talk about that.  I was very young.  I got flustered.  And that was ten years ago.  I accidentally said ‘fuck.’  Okay?  And then I got mad at myself and– I remember.  You know what?  Find some other puppet.  Find some other person that you can put slanted copy in front of them, that’ll go to the coal mine protests, your school shootings, the pregnant lady that got hit by a truck.  Find somebody else to be invisible for you, to deal with the world’s heartaches and not have any fucking feelings about it!  I quit!” — Bradley Jackson

“Mom, Hal is an addict.  He is bipolar, and he’s an addict.  Hal.  You gotta listen to me this time, mom.  I don’t care about the video.  And he wasn’t a boy.  Do not derail the conversation.  Hal is an addict, and he needs help.  Mom, he is an addict.  Thank you.  He wasn’t even there for two weeks.  You just had him come home ’cause you didn’t wanna be alone.  It’s a little true, mom.  Do you know the mountains I had to move to get him into that place?  Not to mention the amount of money I spent.  I don’t need you to pay me back.  I need you to be better.  I need you to be safe.  Do you have any idea how many decisions I have made in my life just because I had to take care of you?  How many relationships I’ve lost?  How many jobs I’ve lost?  Jesus.  I’ll get it.  Yeah?  What?  Can I help you?  What can I do for you?  Wait.  The Morning Show?  The one with Alex Levy and Mitch Ke– that show with Alex Levy?  What?  Just because I lost my shit at a protest?  Oh, no.  I don’t– how the hell did you find me out here at my mom’s house?” — Bradley Jackson

“Fuck you, New York.  Bradley.  Nice to meet you.  No.  I’m okay.  I look forward to you, whispering in my ear to stop fucking up.  no, but I’ve been in the business about 15 years, so… it’s kind familiar.  Hi there.  Nice to meet you.  You know, all studios are pretty much the same.  Huge adrenaline, incredible intelligence, desperate ambition, huge egos.” — Bradley Jackson

“Yeah.  I’m ready.  Okay.  Thanks.  Hey.  I’m so sorry.  Just yesterday.  That must have been so difficult for you.  ‘Cause you worked together for so long.  Hi.  Thank you so much for having me.  Yeah, well, this is a whole lot nicer than a coal mine protest.  I’m not gonna lie.  Well, you know, life in general is just sort of exhausting.  But, as you know, we reporters, we see the way the world works, and sometimes you just want to get in there and educate people and stop them from constantly going in circles with their ideas.  I mean, it’s just so frustrating.  It’s sad.  Well, I wasn’t even aware that I was being filmed.  I was setting up for my story, and my cameraman was knocked down by someone, and something about seeing him struggling on the ground made me want to address the person responsible, so I did.  Well, yes, I do.  I do.  I’ve actually covered a lot of coal mine protests, and I think it’s important to know as much about the subject as possible, especially when people are literally fighting each other over it.  You know, I think America is tired of Twitter fighting.  It’s ignorant, and it’s contributing to the dumbing down of our country.  Parties have created a god side and a bad side for their own purposes.  And once you villainize someone, there is nothing left but go to war with them.  The human side.  It means I see both sides.  Well… I’m just here to deliver the news to America.  That’s all I ever wanted to do.  I like to think that I am, yes.  The truth matters to me.  I would say I agree with that.  As I said before.  I didn’t know I was being filmed.  This wasn’t part of my live coverage.  To what end?  Well, there are some non-cynical people, which I believe is most people, that believe that news is changing.  And the news is changing because the people who deliver the news, who showed themselves as honest and decent and trustworthy, have in quite a few cases now proved themselves to be untruthful.  And as a result, I think people are wanting more transparency in journalism.  I think they want to know the person behind the facade.  I think they want to trust that the person telling them the truth about the world is an honest person.  Like you.  Yeah.  It is.  Thank you so much.  Thank you.  Yeah.  Okay.  Thanks.  All right.  Thank you.  Bye.  Yeah?  All right.” — Bradley Jackson

“Bradley Jackson here.  ‘My future?’  What is this, my big break?” — Bradley Jackson

Mitch Kessler, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Steve CarellMitch Kessler

Outstanding Performance by a Male Actor in a Drama Series

1 nomination: 2020

“Someone better be dead, buddy.” — Mitch Kessler

“She’s throwing me under the bus.  Do not touch that remote.” — Mitch Kessler

“They can’t do this to me.  It’s illegal.  They can’t just take my life away based on hearsay.  Documented complaints about what?  That I had affairs?  Since when is that a crime?  No, no.  No.  I’m– I’m not proud of it, but what the fuck?  I didn’t invent extracurricular sex.  What is happening here?  The network that I gave 20 years of my life plus is now locking me out.  Throwing me to wolves.  They won’t even engage in a discussing with me?  ‘Don’t get all worked up?’  Are you kidding me?  My life just ended for no good reason, and I should stay calm?  You know what?  I didn’t rape anybody!  I didn’t fire anybody.  I didn’t jizz into a plant in front of somebody.  You know what I did?  I fucked a couple of PA’s and assistants.  Big fuckin’ deal.  They liked it.  I mean, who are we kidding?  Everything’s changed, but they forgot to send me the memo.  Since the dawn of time, men have used their power to attract women.  And now let’s bust Mitch Kessler’s head over it.  I didn’t hold a gun to anybody’s head.  It was consensual.  Most of them came on to me.  One of them actually told me that I taught her how to have good sex!  And now, that stupid, comedy weather fuck is in my seat.  No fucking way!  Come on.  Fuck you!  Fuck you!  God.  You little motherfucker!  God damn it!  We’re gonna fight this.  We’re gonna come up with a plan, and we’re gonna fight this.  Okay.  Okay.  Fuck!” — Mitch Kessler

“Fucking vultures.  Holy shit.  Whosever in here, get out before I blow your head off.  Alex?  You came to see me.  Hello, pot.  I’d like to introduce you to kettle.  How can you be mad at me about that?  Jesus, beat me up.  Beat me up.  It’s not my fault.  They were consensual affairs, Alex.  I think that you’re jealous because of our history.  ‘Cause we had a thing.  I’m so sorry.  Why can’t I be?  Alex, you knew these people.  You know that I didn’t coerce anybody.  This is Weinstein’s fault.  Jesus, Alex.  I didn’t do anything wrong.  I didn’t.  We had a disagreement.  Me too.  No, don’t.  I don’t want you to go.  No, don’t go.  I want you to stay, please.  I don’t wanna be alone.  Just stay for a little while.  Alex, please, come on.  This could blow over.  Alex.  Alex, they were going to replace you!  They came to me.  They said YDA was nipping at our heels in the ratings.  And they wanted to make a change.  No, no.  I wanna save you.  Alex, don’t go.  Just say!  I’ve got a gun!” — Mitch Kessler

Charlie Black, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Mark DuplassCharlie (Chip) Black

“Oh, God.  Fred, what happened?  So, that’s it?  Motherfuck, we’re destroyed.  No, I’ll tell him.” — Chip Black

“We had no choice.  It was multiple complaints of sexual misconduct.  I don’t know.  It’s confidential.  It leaked to the Times overnight.  I have no clue who leaked it.  I fucking wish I knew.  I’m trying to deal with this quietly.  Shit.  Okay.  HR has been looking into it for a few weeks.  I didn’t want– I didn’t want to drag you in.  I was trying to protect you, Alex, okay?  Before you– Alex, I was trying to respect your space… …like you asked me to, so that you can go out there every morning and do what you do, what America needs you to do.  True.  But– and Chip.  Look, we’re all a family here, wand we’ve had a tragedy.  So, we’re– she’s a class act.  All the way.” — Chip Black

“It’s good.  Good.  Jesus, Yanko.  Could he be more uncomfortable talking about this?  It’s me.  You did great.  Yankp was a lot of work.  It was a bad call from Cory.  Okay.  I understand.  You know I don’t control everything, Alex.” — Chip Black

“Let’s get PR back on the phone.  I need to know how our response is landing.  I need writers and producers, just all senior staff in my office with ideas for how the fuck we’re gonna get through these next two days.  Jesus, Joel.  Pick a side.  Of the fucking hallway.  Jesus.  Okay, they’re saying they want this to land somewhere between repudiation and navel-gazing, whatever the fuck that means.  I have no idea what they’re– where was I?  Data and Research.  What the fuck?  Why aren’t they calling us back?  Okay.  We need that huddle.  We need it right now.  And lastly, just get the entire talent team up here, okay?  We need to prepare our long-term strategy.  You’re getting all this, right?  Oh, you know what?  That is not funny.  Fuck you and f– Cory.  Hey.  I wasn’t expecting you till– yes.  Yeah.  Of course you do.  Yeah.  Well, I’m excited.” — Chip Black

“So this is sort of getting you up to speed.  Now, obviously, the hunt for a replacement for Alex is on the back to burner, given the circumstances.  Exactly.  But I wanted you to have the lay of the land here just so you know where we’re at.  Who knows, maybe this whole thing will revitalize Alex.  I mean, today… pretty fucking great.  When she does that, you know, she like, reaches her arm down that camera and, like, connects with America, and that’s when she’s brilliant.  Glad you’re excited.  Yeah.  I don’t know.  Tech or not, there will always be a need for reliable, quality journalism.  I get it.  I get it.  Yeah, it’s a cold world.  Yeah.  Good.” — Chip Black

“Take it two.  Jesus.  Alex.  What are you doing?  Stop it.” — Chip Black

Corey Ellison, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Billy CrudupCory Ellison

Outstanding Performance by a Male Actor in a Drama Series

1 nomination: 2020

“Alex?  Alex, it’s Cory here.  I am just incredibly sorry about this.  I feel absolutely terrible.  I feel like Mitch died.  The Mitch that I knew.  And I’ve only been running the news division for a month, so I can’t imagine what you must be feeling.  Well, absolutely not.  Thank you.  That’s exactly why you’re the pro that you are.  We just have to take this one step at a time, right?  Can’t let the fact that there’s hundreds of millions of advertising dollars at stake here– we’re not gonna let that… …bother us, because change can be good.  And one man’s tragedy, it can be another man’s opportunity.  So let’s, fuck yeah, embrace it.  And use this to reinvent ourselves, make things bigger and better.  I couldn’t agree more, Alex.  i think you’ve got the right idea there.” — Cory Ellison

“She’s on fire today.  Too bad we can’t always throw a crisis at her.  It turns her lights on.” — Cory Ellison

“All right, hot soup coming through.  Hot soup coming through.  I just wanna say this.  As long as I am the president of the UBA news division, behavior such as that exhibited by Mitch Kessler will not be tolerated.  Out of respect for those who have suffered, I’ll be making no further comment at this time.” — Cory Ellison

“Is now a good time?  Well, you know.  When the Exxon Valdez hits the reef and spits ten million gallons of your oil into the water, you kinda drop whatever you’re doing and fly to Alaska.  And if I might exhaust the metaphor, you don’t leave until you make sure that every last salmon and sea otter is scraped clean.  So, we’re gonna clean some fuckin’ sea otters, Chip, right?  And we’re not gonna like it, and neither are the otters.  But I’m gonna be with you, side by side, until we get it all done.  No matter how long or how much soap it takes.  Makes two of us.  Let’s go.  Miles to go before we sleep.  I’ve already called marketing, and they’re on their way down right now.” — Cory Ellison

“Other fish to imminently fry.  Thank you.  Yeah.  Agreed.  It’s just that she’s been ‘brilliant-light’ the last five years.  And it’s shown in the ratings.  And I don’t know, man.  Maybe she’s bored or complacent with success.  Who cares, really.  And now, two of them.  We get to find the new marriage for America to fall in love with.  It’s kind of exciting.  We have to get well ahead of YDA.  We can’t stand a blow to the news division.  Broadcast networks can’t stand a blow to anything right now.  It’s kinda funny how the entire world of broadcast could just fall off a cliff in a few years.  Like, boom.  Bang.  Lights out.  Unless we reinvent it.  We’re all gonna get bought out by tech unless something changes.  People get their horrible news delivered to the palm of their hand 24/7, and they get it the way that they like it, colored the way they want it.  And news is awful, but humanity is addicted to it, and the whole world is depressed by it.  That’s why what we really need on television right now, it’s not news or fucking journalism.  It’s entertainment.  This is just like during the Depression, when people wanted to watch Fred Astaire and Ginger Rogers dance on expensive sets and live in a dream world.  Dream worlds are essential.  Depressed people, they need escape.  How long do you think the network rode the sexual chemistry between Alex and Mitch?  I mean, sure, people wanted them to be Mom and Dad, but people also like to be titillated, and there is some unspoken sexual fantasy to cohosts, right?  Alex is like Mitch’s widow now.  She can’t provide that, and I know you love her and she is your gal, but, you know, nobody wants to watch a widow get fucked.  Well, it’s just the world it is.  Yeah.” — Cory Ellison

“This is Cory Ellison.  I’m the president of the UBA network.  I saw you on The Morning Show.  How would you like to come and meet me for a drink at the Archer Gray right now and talk about your future?  Well, I suppose that’s up to you.” — Cory Ellison

Paige Kessler, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Embeth DavidtzPaige Kessler

“I’m picking up the kids from school and taking them to the Hamptons.  I’m divorcing you.  I haven’t liked you for a while anyway.  Goodbye.” — Paige Kessler

Mia Jordan, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Karen PittmanMia Jordan

“So, it’s great to have you here.  Oh, and, by the way, I’m Mia Jordan, I’m gonna be your segment producer.  Oh, you want a– you hungry?  Did you eat?  You’re a pro.  I have no worries.  By the way, have you been to The Morning Show studio before?  Wow.  Anna, this is Bradley.  Bradley, Anna.” — Mia Jordan

Jason Craig, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Jack DavenportJason Craig

“Hey.  Hey, honey.  How are you?  This big news, I’m… I’m really sorry.  I was texting you all day.  Al, Al.  Why don’t I just… I can stay.  I could–I mean, I was gonna take Lizzy and her friends for dinner before the show, but… hey.  Bye, Al.” — Jason Craig

Lizzy, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Oona RocheLizzy

“Actually, my class came into town for the day to see a play.  But, mom, I’m so sorry.  I can’t believe it.  I mean, maybe I just don’t want to, but, like… I’ve known him since I was conscious.  Yeah.  Hi, dad.  Okay.  But text me before you go to bed.  And I will be back Friday for the event.  Yeah?  It’s all right.  We’re gonna get through it.  I love you.  Good night.  Good night.” — Lizzy

Claire Conway

“Hannah.  You said you were looking for stories about strong women tomorrow.  Check this out.  Bradley Jackson, some conservative correspondent for SENN.  She’s fucking funny, but also resonates some truth.  And the wary voice of America speaks out.  It’s like a little piece of performance art.  Thousands.  Thousands of jobs have been lost.”

“Ready?  Okay.  Great.  We’re gonna have you sit right here. It was great.  You were awesome.  Nice work.”

Hannah Shoenfeld, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Gugu Mbatha-RawHannah Shoenfeld

“Who is this?” — Hannah Shoenfeld

“I’ll be back A.S.A.P.  Can you survive without me?” — Hannah Shoenfeld

“Bradley Jackson.  I’ve found you.  Hannah Shoenfeld.  Head booker for The Morning Show.  You know you have over a million views on your video?  We wanna interview you about why the video is going viral.  It’s clearly touched a nerve.  We’d like to book you for tomorrow.  I’ve got us a plane 90 minutes from now.  We should get going.  Yeah.  Alex will interview you.  Your words spoke to America.  Bradley, some piece of you that is really you came through in that video.  People are noticing.  They want more.  We’re The Morning Show.  We can do anything.” — Hannah Shoenfeld

Trisha Marino

“Research shows that sexual harassment in the early stages of one’s career can lead to long-term psychological damage.” — Trisha Marino


“Bradley Jackson.  Stop your ass right there.  Don’t even.  You know what everybody’s talking about here today?  Two things.  Mitch Kessler is fired and Bradley Jackson lost her shit at the protest.  What?  like it’s not the 21st century?  I gave you a shot.  When nobody else would.  You’ve been bouncing around for years, and we both know why.  ‘Two-Fucks Jackson.’  You get too hot too fast, Bradley.  Said ‘fuck’ again, on live TV.  And there goes the ballad of Bradley Jackson.” — Noah


“I don’t think we need to watch any more of this.  Let’s prep you for your– they have documented complaints, Mitch.  We have to deal with the reality– Mitch, let me make you a drink.  I’m sorry–” — Nate

Mrs. Jackson

“Hey, honey.  You sound like you don’t want to talk.  A protest?  Is everything safe?  He’s doing just fine.  You sound really busy.  I just wanna let you know I brought your brother home.  Don’t take that tone.  You sound like a bitch, honey.” — Mrs. Jackson

“Hey, honey.  What a nice surprise.  Just in time for dinner.  Jesus, Bradley.  Have to be so dramatic about everything?  Just come sit down.  We’re having dinner.  Hal, turn the music back on.  Are you just upset about that viral video of you yelling at that boy?  He’s not an addict.  He just went through a rough spot.  But he’s better now.  That is not true.  Can we just please have a– you are ruining dinner.  Just… every time.” — Mrs. Jackson


“Hey, look, I’m– I am an addict, mom.  I liked your video.  Hey, Brad, Brad.  I’m gonna pay you back.  I’ll pay you back.” — Hal

Mitch’s Agent

“Listen, take it easy.  Don’t get all worked up–” — Mitch’s Agent


“Okay.  Last looks.  Okay, clear.  Four, three.” — Julia

“In five, four, three… we’re clear.  Back in two minutes.” — Julia


“Stand by, A.  Roll A.  Eight seconds to you.  Five… two.  Start your move.  Cue her.” — Donny


“And Fred.  My condolences, Alex.  This is so hard for all of us.  Any kind of sexual misconduct will not be tolerated by the network.  You think you know someone– oh, thank you.  Thank God we’ve got you, Alex.  You will carry us through this.  Like we have a choice.” — Fred

Local News Anchor

“Prior to being named coanchor of The Morning Show, the fallen Kessler was a fixture of UBA’s news division, serving as UBA’s White House correspondent, a presidential debate moderator and network field correspondent.  The recipient of multiple broadcast awards, including a Leadership in Journalism award from the New York Media Foundation he and the TMS team have won 12 Daytime Emmys in their 15-year tenure.  Late last night, The New York Times was reportedly tipped off to an internal investigation by UBA into Kessler’s sexual misconduct.  Up until today, The Morning Show was the only morning new broadcast to dodge the Me Too scandals that have seemingly plagued its competitors.” — Local News Anchor

Daniel Henderson, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Hannah Shoenfeld, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Gugu Mbatha-RawDaniel Henderson

“Rena.  Where is he?  We need to discuss how we’re handling the show today.  Really?  Wow.  Wow.” — Daniel Henderson

“I do everything right.  Everything they’ve asked me to do in the last three years.  They just don’t know what to do with me.  And they’re making us see this popcorn shit?  Fucking Gilmore Girls, The Musical?  Is the world so bereft of new ideas– why did I get a Master’s in Journalism?  What’s the point in having a PhD in Political Science?  Why did they hire me if they’re not gonna give me a shot at the chair?  God forbid there’s a serious black anchor on The Morning Show.  Not for the Norman Rockwell family if morning news.  Tokenism at its finest.  They’re making me jump through hoops watching the fucking Gilmore Girls sing about how tough upper-middle class life in Connecticut is while a bunch of idiot white dudes eat expensive food on the network’s dime to discuss how to overlook me.  And what the hell kinda name is Lorelai anyway?” — Daniel Henderson

Alison Namazi

“Don’t act like you didn’t know what The Twist was gonna be.  I was in that meeting too.  You didn’t have a gun to your head.  Is this what Gabe comes home to every night?  Jesus.  My feed is wall-to-wall Mitch.  You are closer now to the job than you were 24 hours ago.” — Alison Namazi

Yanko Flores

“Rena, we’re live in less than two hours, for Chrissake.  Really.” — Yanko Flores

“And specifically, what type of behavior or harassment would cause that kind of long-term damage?” — Yanko Flores


“More caffeine.” — Alyssa

Rena Robinson, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Hannah Shoenfeld, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Victoria TateRena

“Charlie Black’s office.  Please hold one moment.  He’s in there with her.  And he said no interruptions.  Charlie Black’s office.  Please hol– oh.  Hi.  Let me see if I can get him.  Excuse me.  It’s the network– Cory and Fred.  Yeah.” — Rena

“The bosses are saying– repudiation and navel-gazing.  Oh, I’m sorry.  I wasn’t listening.” — Rena


“When?  Alex.” — Sean

“No.  Promise.  Of course.” — Sean

Isabella, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Hannah Shoenfeld, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Hannah LederIsabella

“Just broke.  Does she know yet?  Got it.” — Isabella

“It’s time.  Here are some tissues.  Okay.” — Isabella

“It’s really hard to say.” — Isabella

Greg, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Hannah Shoenfeld, The Morning Show, AppleTV+, Apple Inc., Media Res, Echo Films, Hello Sunshine, Ian GomezGreg

“She knows.  We’re reworking the whole show.  We are live in 30 minutes.  Buckle up,  Kayla’s working on new copy.  Get it to Alex A.S.A.P.” — Greg

“Don’t worry.  I’ll be with you.  You’ll get out there, and you’ll feel it.  You’ll find it, like you always do.” — Greg

“All right.  Stay strong.  We’re back in 30.  That was beautiful.  Roll A.  Back in two minutes.  Drop down to 40%.  Hold.  Yeah, that’s perfect.  Stand by camera three.  Don’t let Yanko talk.” — Greg

“It doesn’t matter.  That’s not the story.  Two million likes and counting.  That’s the story.  Real or not, it struck a nerve.  People wanna believe it’s true.  Okay, Alex, I know this has all been very hard for you.  No.  No.  You look great.  I’m just saying you don’t have to– no, you don’t look tired.  Just get through today.  Just do a pleasant little interview that will make America happy, okay?  I’m worried about you.  Just get through these next few days.” — Greg

“Start your move.  Cue her.  Ah, shit.  Stand by to break.” — Greg

Kassie Spitser Crisis Specialist

“We know you already discussed this with the network PR team, but they’re worried about the network.  We wanna focus on you.  How will America see Alex Levy deal with the fall of Mitch Kessler?  People are gonna wanna know what you did or did not know.  Okay, we’re gonna work on your follow-up statement in a minute.  Your first one was a little too sympathetic towards Mitch.  I know you  were close, but you need to be careful.  So, we’re gonna hand out the decks we made, and we will walk through the five-tier response we are going to accomplish over the next few days.  In particular at the big event in two nights.” — Kassie Spitser


“This isn’t just about protection.  It’s about opportunity.  You know that.  We’re in the middle of a touch renegotiation.  This can be good for us.” — Sarah


“Yep.  Who went through all the burgers?  Thank you.  Harvard, Harvard, Harvard.  Holy shit.  Mitch Kessler just got fired off The Morning Show.  Let me see.” — Joe

“Over here.  And then we’ll go on three and two, one.  Yeah.” — Joe


“I’m– what exactly is bullshit this time?  What is it?  Oh, my God, Jesus.  Can we please not have this linkage debate again?  This is about a protest and how the town is divided.  That’s what this is about.  No.  How many burgers did you eat, Joe?  Mm-hmm.  This is not my agenda, Bradley, okay?  I’m just a liberal Harvard longhair who cut his hair short for this job.  Shit.  I hope we made the right turn.  Are we gonna keep doing this?  how long is this gonna go on for?  What?  What the hell happened?” — Alan

“Bradley.  I’m telling you something.  It’s for your own good.  You’re awful.  You don’t push back.  You incinerate.  Everyone says it.  You fight everyone on everything.  You know that anchor opening on the later hour?  They’re giving it to Sarah.  People like her.  It’s not a crime, you know?  Hey, just do yourself a favor.  Try to be more agreeable, for Chrissake!  Okay, Bradley, this is Jenna Macantire, she’s protesting mines.  This is Bob Stephens.  His family’s been in the mining business for generations.  Okay, let’s take it away.” — Alan


“I’m on your side.” — Joel

Man 1

“Following that, you’ll interview Gerard Thompson, Art Department at Vanderbilt, to discuss a recently resurfaced Van Gogh.  Next up, you’ll interview the senator to discuss her book on policy-making.  And if you ever want the senator on the show again– Chip’s trying to get ahold of you.  Something urgent.” — Man 1

Man 2

“I’m scheduling an hour to go over your speech for Friday night.  I think it’s gonna run over though.  I’m gonna push your drinks with Jane Fonda.  You need to do your final fitting for you gown Friday.  They’re gonna bring it to the studio today.  You have a parent-teacher night at Lizzy’s school.” — Man 2

Unruly Protestor

“Fuck you!  Let go of me, fake news bitch!  Get off of me.  Called you a fake news bitch is what I called you.  I don’t have to tell you shit, lady.  Coal is a cheap fuel.  It’s easy to get for people.  It makes jobs for everybody.  Everyone’s happy.  No, I don’t– I don’t know.  Because they think it’s dangerous or whatever– I don’t know.  Okay, Jesus.  I’m sorry, okay?  I’m sorry.  I’m sorry.” — Unruly Protestor

Protest Crowd

“Coal creates jobs!  Coal creates jobs!  No more coal!  No more coal!” — Protest Crowd


“…is what used to be…” — Reporter

News Anchor

“Kessler and his partner, Alex Levy, had cohosted the show for 15 years.  The two were such a celebrated institution that journalists nationwide are left clueless as to who could replace the dad of morning TV.” — News Anchor


“Yes ma’am.” — Driver

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#TBT In style, then and now…

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Jen in Black

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Girl’s best friend… bring Clyde to work day.

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