Tag Archives: Keeping up with the Kardashians

Enterprising Tactics

As some of you may unfortunately be aware of, rampant fame whore Kim Kardashian has decided that 72 days was a long enough time period to end her fake marriage to borderline-retard Kris Humphries.  Which is definitely a good thing because let’s be honest, these two probably shouldn’t reproduce.  The young reality star has since met with considerable public backlash having profited in the form of 18 million dollars from the wedding alone.  Some think that given such a ridiculous profit margin for such a sacred ceremony and only such a short time of honoring that sacred ceremony that the whole thing was just a publicity stunt.  No sh*t guys.  You think?  I honestly don’t even know why it was ever even up for debate, as this girls entire life is a publicity stunt courtesy of her morally bankrupt and shameless pageant mother Kris Jenner.  Kris lives not vicariously but ENTIRELY through her daughter’s fame, and is laughing all the way to the bank as a result.  Kim has subsequently spent time in Minnesota (where her ex-husband lives) pretending to fight for her sham marriage.  Gee, I wonder how that’s gonna turn out.  Mild cynicism aside, let’s take a closer look at Kardashian family matriarch Kris Jenner and her protege/puppet Kim Kardashian.

The Kardashian family is most known for it’s reality television show Keeping Up With The Kardashians which airs on the E! Network.  The show chronicles the personal and professional lives of the Kardashian and Jenner families, with family matriarch Kris Jenner essentially running the show as the ‘family manager’. Under Kris’ leadership the family managed to clear 65$ million in revenue last year through reality TV, twitter, endorsements, paid appearances and fragrances.  Extremely enterprising, creatively bold, highly glamorous, and a marketing genius Kris Jenner is undoubtedly a Promoter Artisan.  Indeed Kris likely brainstorms much of the ‘family drama’ that is seen on-screen, as to make for better and more accessible television.  While some of the shows events might indeed be pre-meditated Kris is a smart woman and does in-fact do a good job of bringing solid, wholesome, realistic and family-oriented messages to the table.

Kris’ daughter Kim of course is an equally shameless Promoter Artisan and basically just follows the lead of her mother.  Kim Kardashian rose to fame essentially through the “unwanted” release of a sex tape, and is constantly referred to as the poster-girl for the concept of ‘being famous just for being famous’.  Indeed Kris and Kim have made quite a bit of money entirely from Promoting as Kim reportedly gets paid roughly $25,000 to simply endorse a product on Twitter and collects anywhere from $100,000 to $1,000,000 for personal appearances.  Which is god damn ridiculous.  The families reality show Keeping Up With The Kardashians not only provides a solid paycheck but is indeed a marketing platform for their endorsements and best-selling products which include book, clothing, and fragrance lines.

While some argue that Kris is immorally shoving her family in the spotlight for money: one could also argue that none of them seem too discontent with their situations, considering they all now live in ridiculous Malibu mansions.  Regardless of the morality of Kris’ enterprising, the woman is a marketing genius and media mogul and her and her family are definitely laughing all the way to the bank.  Kourtney and Kim Take New York season 2 premieres Sunday November 27th 10/9c on the E! Network.

Quote1.png Who knew it would be this profitable?  I should have had more kids.Quote2.png

Kris Mary Jenner