We recently ran a survey to find out what correlation, if any, there is between personality type and Facebook usage. One of the specific areas we were interested in was whether any types had noticeably more “friends” than other types. At a superficial level, it seemed intuitive (to me) to guess that “E”’s would have more Facebook friends than “I”’s, or that Idealists would have more Facebook friends than Rationals. But, in my personal sample space, that isn’t necessarily the case – several of my INTJ friends are prolific Facebook users with more than 800 FB friends (compared to my anemic 106). The survey did indeed show a large variance in FB usage – keep reading for the results.
It turned out that the first part of my guess was correct (and counter to my personal sample results): Extroverts have significantly more FB friends than Introverts – in fact almost 20% of Extroverts have more than 500 FB friends, while fewer than 8% of Introverts have this many. Now, of course my introverted friends are quick to point out that the vast majority of FB friends are superficial, and that Extroverts are much more prone to being superficial than their introverted counterparts, who are more selective in who they “friend”. This may be true – I look forward to comments in this area.
Of the 4 temperaments, Artisans have the most FB friends, followed by Idealists. Guardians are in third place, and (as I suspected) Rationals bring up the rear (again counter to my very small personal sample results). At the opposite end of the FB spectrum, these results hold steady – Rationals are the most likely to not have a FB account (at almost 24%) while only 17% of Artisans don’t participate.
Finally, the breakdown of the 16 types: the “friendliest” personality type on Facebook? Way out in front are the Promoters – more than 27% of ESTP’s have more than 500 FB friends. The most socially reclusive FB participants? Only 4% of INTJ’s have more than 500 FB friends – Randy and Ray, you are unique!