I had the privilege to get a prerelease copy of Switch: How to Change Things When Change Is Hard, by Chip Heath and Dan Heath. They had a notice on that copy, to not quote, blog, or review until January 1, 2010. I didn't, besides I was busy. I am trying to reread it now.
I think it is a good book. I recommend that you guys get the book. It's Simple, Unexpected, Concrete, Credible, Emotional, and it has Stories. As I review their last book. They practice what they preach.
It is going to be released February 16, 2010. They are smart marketers -- and they have the goods.
Now, how does one take it up a notch? How can we use Temperament to add to a very successful model (and bestselling) already? How can you ride that Wave?


