I don't run into any idealists in business, this is unique and exciting.
It reminds me of two things off the top of my head:
1.A rather famous Australian businessman, Dick Smith, (electronics/explorer/aviator) said in business to be successful it doesn't necessarily need be inventing anything, just select what you want to do and offer a "better" service.
He opened up electronics gear shops, some, right next door to other electronic/gizmo shops and got into providing really great service and blew the others out of the water. (Financially, success wise, then sold on the franchise(ing) of his businesses).
2. My promoter mentor (who doesn't do soft porn-that I know off

), has always said, "you catch more flies with honey than vinegar" or something like that.
Chris is fun.